TYLT – Untethered
Creating a multi-platform content ecosystem to rebrand TYLT from reliable tech, to a way of life.
Tech as a Lifestyle
When Tylt, a technology company known for making reliable portable chargers, wanted to rebrand themselves as a lifestyle company, Butcher Bird Studios designed a wide-reaching, social media video campaign that included a corporate anthem video, humorous informational videos for how electrical power works, a straight up studio commercial, and TWO web series. With much of the travel series being filmed and edited on the road, we were actually able to utilize TYLT’s on-the-go charging in our production process. Butcher Bird’s nimble workflow was a perfect showcase of the wide ranging capabilities of TYLT’s dynamic chargers.