Twitch – The Haunted House Livestream

The Horror Movie You Control

People love to feel heard, and giving your audience a say in what happens during a livestream makes them feel valued. For our Haunted House livestream, we invited viewers to join their favorite gamer for a scary games review. Little did they know, they were in for much more than a simple review. As the livestream unfolded, viewers found themselves on a virtual haunted house ride. Their chats and comments were used to steer the action on the screen, creating an unpredictable and highly engaging experience.

The REALLY (not) scary thing about this stream was, even without front page support, the stream had over 500% linear organic growth over the time of the stream. Friends sharing with friends and once they started watching the stream, they wanted to see how it ended!