NBCU – TikTok LIVE at the Emmys
NBC gives TikTok audiences an exclusive pass to the red carpet, backstage, and winner’s circle at the Emmys!
City of Stars
What do you get when you combine television’s biggest night with the Internet’s biggest platform? Star-studded content for millions of global fans. From the red carpet to backstage at the show, to the awards area and post-show press pen, TikTok celeb hosts Ashley Yi and Reece Feldman get unprecedented access to bring audiences right into the thick of things for an exclusive chat with television’s A-list.
Key Metrics
1MM+
Live viewers
73.7MM+
Channel followers across all platforms
4+
Hours of live special access coverage
Global Reach
Streaming with two cameras across three locations, this behind the scenes integration of a major global broadcast event is livestreamed to the @TikTok, @NBC, and @TelevisionAcad communities directly on the app.
