NBC – TikTok LIVE at the Emmys

NBC gives TikTok audiences an exclusive pass to the red carpet, backstage, and winner’s circle at the 2022 Emmys!

Branded Content


City of Stars

What do you get when you combine television’s biggest night with the Internet’s biggest platform? Star-studded content for millions of global fans. From the red carpet to backstage at the show, to the awards area and post-show press pen, TikTok celeb hosts Ashley Yi and Reece Feldman get unprecedented access to bring audiences right into the thick of things for an exclusive chat with television’s A-list.

Key Metrics


Live viewers


Channel followers across all platforms


Hours of live special access coverage

Global Reach

Streaming with two cameras across three locations, this behind the scenes integration of a major global broadcast event is livestreamed to the @TikTok, @NBC, and @TelevisionAcad communities directly on the app.

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