Sam’s Club – Member’s Mark
Engaging the members-only community of the world’s largest retailer simultaneously across four social media networks with an original reality TV show.
A massive brand commissions their own show
Sam’s Club wanted to celebrate their customers who answered the call to pitch new products for the chain’s Member’s Mark brand, so they requested a broadcast-quality competition show tailored for social platforms.
Butcher Bird collaborated with The Unicorns, Publicis, and creatives at Sam’s Club to produce, direct, and edit “Member’s Mark Community Live, ” an original half-hour multi-camera studio experience that celebrated the talents of both the customers and corporate team.
Key Metrics
4
Simultaneous streams across top social media platforms
75+
Production staff including cast, crew, and creatives
4.5MM+
Reach across Sam’s Club social platforms
The advertiser becomes the studio
Butcher Bird traveled to Bentonville, Arkansas for this on-location shoot at the world headquarters of Sam’s Club and Wal-Mart.
Each step of the production, Butcher Bird infused a livestream mentality for the whole crew and executive creative team, making sure that six cameras, ten on-camera talent, dozens of live graphics, music cues, lighting changes, and set swaps seamlessly integrated into an entertaining competition show.
We simultaneously produced in both 9×16 and 16×9 formats for maximum reach.
