Red Cat Holdings – Total Content Ecosystem
Getting out of the content silo to maximize Red Cat’s marketing spend across multiple platforms.
Taking to the Skies
When Red Cat brought on Butcher Bird Studios to help shape the media messaging for their expansion into the DoD space, we were challenged to create content that satisfied three very different audiences: one on their website and at trade shows looking for a clear and immediate understanding of the company’s offerings; the very specific audience at the DoD; and finally the social media audience consisting of industry partners. By building a content ecosystem, we were able to create over thirty unique videos and craft a library of assets that spoke to each of these while also being available for future needs of the brand.
“I am always in awe of the amount of creativity within the walls of Butcher Bird Studios. ”- Stan Nowak, VP of Marketing at RedCat