NFL – Adobe Express with Jayden Daniels
Creating a set of humorous commercial spots for Adobe Express Templates and the NFL Draft with one of football’s brightest new stars.
We transformed an NFL star into a multi-character pitchman
Adobe wanted to show off Adobe Express templates as an ideal way for NFL fans to welcome home new rookies on social media. What better way to spread the word than with one of last year’s top draft picks—Jayden Daniels—through a series of fun commercials on social media.
We answered the challenge of making Adobe Express Templates relevant to NFL fans by bringing them to life in a way that supported Jayden’s comedic take while also showing them as easy and fun for fans who wanted to light up social media with their support.
Key Metrics
4 Hours
Amount of time we had to shoot four different spots with Jayden
3 Characters
Played by NFL star Jayden Daniels
1.1MM
Number of followers on Jayden’s Instagram channel where the main spot launched
A live production mindset
When Addison Interactive, Adobe, and the NFL brought us in to create a series of four spots featuring Jayden as three different characters in his own “sports show” we only had a single afternoon to make magic happen.
In order to train up Jayden to be a Sportscaster, Tech Reporter, and Weather Forecaster, we created a mini-TV show experience with real-time graphics and compositing to quickly orient him on everything from pushing warm fronts across weather maps to talking about software that would be composited in during post-production.
This approach also allowed constant revisions of the material while filming, with the entire creative team including Jayden able to update scripting, positioning, and other elements while we continued to roll.
