Fight or Flight?
With over 108 million global viewers, Netflix’s highly anticipated Jake Paul vs. Mike Tyson fight was the most streamed sporting event in history. Like any epic sports showdown, brand sponsors played a key role in promotion before, during, and after the live event. So Butcher Bird stepped in as Netflix’s on-the-ground branded content team, capturing fan reactions, influencers in attendance, and ringside audio of the fighters to turn around three co-branded social videos in less than 24 hours.
Stat Attack: Who Ya Got?
In the days leading up to the event, we created a man-on-the-street stats show for DraftKings showcasing the friendly rivalry between Jake “El Gallo” Paul and “Iron” Mike Tyson super fans.
K.O Cam
On the big night, cameras roamed the VIP boxes to hang out with all of the celebrities and creators amped up for the fight with refreshing cans of Celsius energy drinks.
Mic’d Up: Ringside
And as the titans clashed in the ring, exclusive microphones for DraftKings picked up all of the brutal strategy and showtime excitement coming straight from the mouths of the fighters’ coaches.
