Netflix – Netflix is a Joke: Countdown to Live!
Gathering an online social audience and delivering them to the premium content.
Silly live countdowns for even sillier shows
To maximize the audience for the live premieres of Netflix is a Joke specials, we crafted a series of innovative countdown livestreams on TikTok. Over six unique streams, we captivated viewers with engaging content tailored to each show’s theme.
For the Roast of Tom Brady, we hosted “Goat at the Groat,” a playful red carpet event featuring juvenile goats. For Katt Williams: Woke Foke Live, we created an interactive mega-mix where the online chat voted on their favorite clips from his stand-up specials. John Mulaney’s special, John Mulaney: Everybody is in LA, was preceded by three thrilling “Where’s Waldo”-style streams, where viewers navigated interactive maps to find John hidden in various LA neighborhoods. Each countdown was meticulously planned, blending creativity and technical expertise to ensure a seamless and entertaining experience for the audience.