Strike First. Strike Hard. No Mercy.
For the final season of Cobra Kai, Netflix needed knockout promotional videos that could live across their various channels on multiple social platforms.
The challenge? Generating a massive volume of engaging content with extremely limited cast availability. Our solution? An ultra-efficient, action-packed content day designed to yield an entire campaign’s worth of assets from a single 8-hour shoot with talent.
Key Metrics
94.1MM+
Views across all videos
5.9MM+
Likes across all videos
70+
Videos created for five different social platforms
One Day, Seventy Videos.
Butcher Bird stepped in to transform this constraint into a creative coup. We developed and produced the “Sekai Taikai House,” a vibrant, reality TV-inspired playground where the cast could unleash their personalities. In one (wild) shoot day, we captured over 30 creative concepts, delivering 70+ unique video assets tailored for TikTok, YouTube, Instagram, X, and WhatsApp. From hilarious challenges like Rock Em Sock Em Robots and squeaky chicken Marco Polo to poolside podcast recordings with “Lone Lobos” and heartfelt cast confessionals, we maximized every second of the day. Our agile production approach included simultaneous video and editorial stills capture, ensuring a rich library of assets for all of Netflix’s promotional needs.
Maximizing Talent, Multiplying Impact
This strategic blitz turned one day of talent access into a multi-platform content storm. The videos racked up over 94.1 million views and nearly 5.9 million likes, proving that with smart creative and production agility, limited resources can deliver unlimited impact. Fans raved: “Whoever’s idea this was, deserves a raise,” and “This is the best promo they’ve ever done for this show.”
For brands needing to cut through the noise and amplify their message, even with the tightest schedules, Butcher Bird’s content day approach delivers exceptional ROI, turning authentic talent moments into lasting engagement.
