Netflix – Avatar: The Last Airbender

Building a content ecosystem for Netflix’s Avatar: The Last Airbender marketing.

Branded Content



Virtual Production

Consolidating Creative

For one of Netflix’s biggest series of 2024, Butcher Bird worked with the Avatar: The Last Airbender marketing team to craft:

(A) a livestream, interactive quest on TikTok for fans, counting down to the highly anticipated trailer launch; (B) a multi-day studio shoot that yielded over 50 multi-use media concepts for global launch (C) and an additional cast content pod at the red carpet premiere at the iconic Egyptian theater. Butcher Bird is thrilled to give fans around the globe even more chances to be a part of this entertainment phenomenon.


Key Metrics

60 MM+

Views across Netflix social channels


Livestream engagement rate


Social media concepts

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