Microsoft – A.I. Anthology

Creating a visually and aurally arresting immersive experience based on an A.I. essay series.

Branded Content


VR / AR / XR

From Words to an Immersive Experience

Butcher Bird Studios took the ideas around A.I. explored in Microsoft’s Unlocked essay series and turned them into dynamic interactive experiences that played on a 20-foot LED screen on the show floor of Microsoft’s Ignite 2023. These striking videos immersed convention-goers in a visceral world, one that embodies our A.I. present, and contemplates our A.I. future. The project gave shape to metaphor, presence to historical narrative, and form to abstract thought, in order to address the technology of artificial intelligence in the context of our collective humanity.

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