BuzzFeed x Meta – Making It VRy Big

Join host and chef Twaydabae in an innovative, hybrid VR and 2D cooking adventure as she creates giant versions of her favorite dishes, taking viewers on a culinary journey that blurs the line between reality and the metaverse.

Branded Content



VR / AR / XR

Everything Tastes Better In VR

This season of BuzzFeed Tasty’s “Making It Big” features an innovative hybrid 3D and 2D workflow for a VR collaboration with Meta. Using the Canon RF5.2mm F2.8 L Dual Fisheye Lens alongside a traditional Canon EOS broadcast setup, BuzzFeed Tasty’s iconic cooking show takes its first steps into the metaverse.

Key Metrics


Views across all platforms


Recipes made


Social activities in the Mega Tasty world

Mega Food In the Metaverse

In VR, fans can quite literally join host and chef Twaydabae as she cooks everything from a 50-pound Gummy Bear to a two-foot Korean Cheese Dog. All six episodes can be viewed in 2D on the official BuzzFeed Tasty YouTube channel (21.1 million subscribers), or experienced in VR in the “Mega Tasty” Meta Horizon World, and on Meta Quest TV.

““This multi-faceted project allowed me to do one of my favorite things – hire Steven Calcote and his fantastic team at Butcher Bird Studios.””
- Zee Myers, Head of Media Labs and Animation at BuzzFeed

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