Yellow Dot – Earth Vader

A love letter to ExxonMobil from Darth Vader, written by Oscar-winner Adam McKay, lampooning the oil company’s continual destruction of the planet.



The inaugural PSA for Yellow Dot, a non-profit climate activism production company helmed by Academy- and Emmy-award winner Adam McKay. Darth Vader expresses his admiration for the exquisitely evil work done by ExxonMobil and their CEO Darren Woods.

Key Metrics


Views across all platforms


Followers who saw Mark Ruffalo’s retweet of the campaign


When ExxonMobil discovered drilling would lead to a climate crisis

Call to Action

Part of an integrated media campaign for #ExxonKnew, this evocative social justice spot calls for the audience to visit and petition the DOJ for an immediate investigation into Big Oil’s crimes against the planet. This campaign video captures significant earned media, with publications such as Deadline, IndieWire, and AV Club featuring the sharp witted parody of everyone’s favorite galactic overlord.

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