Yellow Dot – Earth Vader
A love letter to ExxonMobil from Darth Vader, written by Oscar-winner Adam McKay, lampooning the oil company’s continual destruction of the planet.
#ExxonKnew
The inaugural PSA for Yellow Dot, a non-profit climate activism production company helmed by Academy- and Emmy-award winner Adam McKay. Darth Vader expresses his admiration for the exquisitely evil work done by ExxonMobil and their CEO Darren Woods.
Key Metrics
1MM+
Views across all platforms
8.3MM
Followers who saw Mark Ruffalo’s retweet of the campaign
1970's
When ExxonMobil discovered drilling would lead to a climate crisis
Call to Action
Part of an integrated media campaign for #ExxonKnew, this evocative social justice spot calls for the audience to visit ExxonKnew.org and petition the DOJ for an immediate investigation into Big Oil’s crimes against the planet. This campaign video captures significant earned media, with publications such as Deadline, IndieWire, and AV Club featuring the sharp witted parody of everyone’s favorite galactic overlord.
