Disney – YouTube Originals
Redefining the YouTube audience with Original Series designed for the next generation of Disney Channel fans.
A new era of Disney Channel shows
When Disney Channel asked us to help them reconnect with Gen Z and Gen Alpha audiences, we designed a creative strategy to stand out in a saturated YouTube space. They needed internet-native formats that lived within their established brand identity.
As their creative partner, we developed an original slate of YouTube-first series designed to feel like creator content, each with a unique (but cohesive) visual identity. With just two days on set, we captured and then post-produced over 150 videos with top talent, populating the channel with six months worth of programming.
These new formats are now the highest performing content on the channel and have consistently grown the audience among Disney’s core target demographics.
Key Metrics
40MM+
views over eight months
157
long- and short-form videos across channels
2
days of capture for 8 months of programming
