Canon – BTS: Through A Different Lens

Behind-the-scenes documentary for launch campaign of innovative new Canon product, filmed simultaneously in VR and 2D and premiered at Sundance.

Branded Content

VR / AR / XR

VR in VR

What’s better than shooting in VR? Shooting BTS of a Canon VR demonstration in VR… and premiering it at the Sundance Film Festival! This magically creative use case for Canon’s Time Magazine award-winning, 180° stereoscopic, Dual Fisheye VR lens is shot in Southern California’s breathtaking Descanso Gardens.

Key Metrics

180° VR

Shot on the new, award winning Canon lens


Cinematic footage


Subscribers on Canon’s official YouTube channel

New Tech = New Workflows

BTS: Through A Different Lens pioneers the creation of brand new VR workflows for pre-production, production, and post-production while featuring the Canon RF5.2mm F2.8L Dual Fisheye Lens in action. This documentary simultaneously captures both a 3D and 2D full frame experience while showcasing a cutting edge new tool for immersive filmmaking.

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