Canon – BTS: Through A Different Lens
Behind-the-scenes documentary for launch campaign of innovative new Canon product, filmed simultaneously in VR and 2D and premiered at Sundance.
VR in VR
What’s better than shooting in VR? Shooting BTS of a Canon VR demonstration in VR… and premiering it at the Sundance Film Festival! This magically creative use case for Canon’s Time Magazine award-winning, 180° stereoscopic, Dual Fisheye VR lens is shot in Southern California’s breathtaking Descanso Gardens.
Key Metrics
180° VR
Shot on the new, award winning Canon lens
8K
Cinematic footage
458,000
Subscribers on Canon’s official YouTube channel
New Tech = New Workflows
BTS: Through A Different Lens pioneers the creation of brand new VR workflows for pre-production, production, and post-production while featuring the Canon RF5.2mm F2.8L Dual Fisheye Lens in action. This documentary simultaneously captures both a 3D and 2D full frame experience while showcasing a cutting edge new tool for immersive filmmaking.
